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Important Things About SEO You May or May Not Have Known

Search engine optimization can be extremely confusing for two very good reasons:

  • An overload of information
  • Google’s algorithm is constantly changing

What should you understand about search engine optimization?

The answer is no. Whether you are doing SEO in-house or hire a professional SEO agency to handle the tasks for you, you have to use resources and money for each stage of the strategy such as competition analysis, keyword research, onsite optimization, content creation, etc.

However, it’s important to remember that an effective SEO strategy will offer you the highest ROI due to the traffic quality.

This means you get more out of the strategy than you’re paying.

Your SEO strategy should never end.

Your competitors are going to constantly find ways to rise above you.

You need to have an SEO strategy in place all the time to ensure this does NOT happen.

An effective SEO campaign will constantly address the ranking fluctuations and ensure you stay high on the list.

Both PPC (pay-per-click) and SEO can ascertain the same goal – bringing targeted traffic to your website, social media site, etc.

However, if you have a set time for certain goals, it may be best to use the PPC method.

If you’re looking for something long-term, stick to SEO.

The length of time to see traffic and rankings depend on four things:

  • Industry competition and/or keywords
  • How long you’ve had the website
  • How well it’s been optimized
  • Have there been any website penalties
SEM (or Search Engine Marketing) was a broad term that included both paid search marketing and SEO. Today, SEM referral to only paid search.
Here are a few factors that affect the time you see results:

  • Your website age
  • How optimized is the website
  • Competition level of the keywords and industry
  • Whether the site has been previously penalized

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