I’ve noticed that the main problem Singapore and Malaysia companies have with content marketing is that they publish the content and then don’t see any increases in traffic or sales.

content marketing

So what’s stopping your content marketing strategy from working as it should?

Here are some tips for businesses to make their content as engaging as possible and encourage prospects to take the desired action:

  1. Ask Simple Questions

Perhaps the easiest method for engaging the audience is to ask them a simple question and for their answer to that question.

content questionsOffer then the chance to provide you with their input.

This strategy can be used either at the start or the end of the article.

If you are planning on using it at the start, then make it something that strikes their curiosity and gets them to read the rest of the engage and engage with it.

If you’re using it at the end, then you could ask them a question – such as deciding between two options – and invite them to leave comments or feedback.

  1. Add Some Humor

Humor is a great way to add something to your content for readers to engage with.

Consider adding some funny and relevant references to current events for example.

You have to take care to ensure the humor is natural though, make it sound like you’re talking to your friends and the humor doesn’t sound forced.

  1. Add Some Media

Let’s accept that barely anyone reads online content word for word.

Many readers simply scan through content rather than read it.

You can make it easier for a reader to scan your content by adding some media, including;

  • Graphics
  • Infographics
  • Short videos
  • Polls
  • Quizzes
  • Animations
  1. Don’t Try to Sound Smart

Something that really turns readers off is when the person writing the content is obviously trying too hard to come across as being smart.

While you may very well be a smart expert in your field, you won’t do yourself any favors by using jargon and fancy words.

You must definitely do research and back your content up with facts when necessary, but that doesn’t give you permission to appear superior.

You need to keep the message as simple and clear as possible so everyone can understand it.

In Short…

When creating engaging online content, you need to include a great Call to Action.

Make the message as clear and simple as possible so visitors are able to take immediate action.

For example you could try an expression like “Call Us Now” or offering a free trial for a limited time.

These phrases work much better than simply saying “submit”.

Click here to learn more about bringing your content marketing to the next level.